The bit about HP’s naming scheme is painfully true, about many companies. Utterly dumb marketing strategies.

I feel the same way, but I wouldn't be bold enough to call it dumb. I mean, I assume they know what they are doing. This is very inconvenient for me, as a buyer, but I suppose most companies just aren't Apple, so they throw at us a lot of various stuff hoping that something sticks. And, for that matter, Apple's product line gets more diversified each year too. now it's Air, and Pro, and Max, so I wouldn't bet it won't be G1 Ultra F12b in 10 more years too.