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ab_testing 2 hours ago

I feel like a lot of readers are missing the main point. US and European manufactures do not want to enter this low volume zero margin market. The total sales in Latin America (that includes Mexico and South America is around five million units - that is less than half of what is sold in the US each year. And at a price point of 20K it just does not make sense for American and European manufacturers given that their R&as costs are higher than Asian manufacturers and their North American models are too large and expensive for South America markets.

In addition they know that the US is a captive market as the government will not allow Chinese companies to sell their cars here due to data and security concerns.

So it does not make sense to chase tiny profits.